Decoding Zohran Mamdani's Sartorial Choice: What His Suit Tells Us Regarding Contemporary Masculinity and a Shifting Society.
Growing up in London during the noughties, I was constantly immersed in a world of suits. You saw them on businessmen rushing through the financial district. They were worn by dads in Hyde Park, kicking footballs in the evening light. Even school, a cheap grey suit was our required uniform. Traditionally, the suit has functioned as a uniform of seriousness, signaling authority and performance—traits I was told to embrace to become a "adult". Yet, before lately, my generation appeared to wear them infrequently, and they had largely disappeared from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an ingenious campaign, he captivated the world's imagination unlike any recent mayoral candidate. But whether he was cheering in a hip-hop club or appearing at a film premiere, one thing remained largely unchanged: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet conventional, his is a typically professional millennial suit—that is, as common as it can be for a generation that rarely bothers to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "Its decline has been a gradual fade since the end of the Second World War," with the real dip coming in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal settings: marriages, funerals, and sometimes, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a tradition that has long retreated from everyday use." Many politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have legitimacy.'" Although the suit has traditionally signaled this, today it performs authority in the hope of gaining public confidence. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it performs manliness, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I need a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo retailer several years ago. When I first selected it, it made me feel refined and expensive, but its slim cut now feels passé. I suspect this sensation will be all too familiar for many of us in the global community whose families come from other places, particularly global south countries.
It's no surprise, the working man's suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can thus characterize an era—and feel quickly outdated. Take now: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something destined to be out of fashion within a few seasons. Yet the appeal, at least in certain circles, endures: recently, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a European label that sells in a moderate price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his mid-level suit will resonate with the demographic most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his stated policies—such as a capping rents, constructing affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that tycoon class, just as more accessible brands fit well with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a well-known leader's "shocking" tan suit to other world leaders and their suspiciously polished, custom-fit sheen. As one British politician discovered, the suit doesn't just clothe the politician; it has the power to define them.
The Act of Banality and Protective Armor
Maybe the key is what one scholar refers to the "enactment of banality", summoning the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a studied understatement, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. However, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long noted that its modern roots lie in military or colonial administration." Some also view it as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a new phenomenon. Even historical leaders once wore three-piece suits during their early years. Currently, certain world leaders have started exchanging their usual fatigues for a dark formal outfit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the tension between insider and outsider is apparent."
The attire Mamdani selects is deeply symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to meet what many American voters expect as a sign of leadership," notes one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
Yet there is an acute awareness of the different rules applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a younger leader, able to assume different identities to fit the situation, but it may also be part of his diverse background, where adapting between cultures, customs and clothing styles is typical," commentators note. "Some individuals can go unremarked," but when others "attempt to gain the authority that suits represent," they must meticulously negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between belonging and displacement, insider and outsider, is evident. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, appearance is not neutral.